As independent, financially able consumers, adult women gamers may be an especially appealing target demographic for marketers.
Yet there is a severe “lack of representation in the number of women WORKING in the industry as developers: only 24% of game devs identify as women”
-Statista.com, 2019
“A 2019 study from Data Firm Interpret found that women comprise 30% of eSports viewership and 35% of eSport gamers and these numbers are growing each year.” -Halley Bondy, nbcnews.com
The regular monthly salaries of average professional gamers can range from $1,000 to $5,000, whereas the highest paid League of Legends players can earn up to $15,000 per month apart from the money that they get from prizes.
